This campaign focuses on designing a sophisticated and modern wine bottle label for the brand Saint Pierre. The goal was to create a design that reflects the elegance and quality of the wine while standing out on the shelf with a fresh and contemporary aesthetic.
The main challenge was balancing minimalism with the need to communicate the brand's identity and the wine's character. It required finding the right visual elements to convey a sense of refinement without overwhelming the design. Another key challenge was ensuring the label remained versatile enough to work across different wine varieties.
The design took inspiration from nature and the wine's origin, incorporating clean, flowing shapes and a calming color palette. The use of gradients and abstract forms added a modern twist, while the typography was chosen to exude class and sophistication. The design was iteratively refined to achieve a perfect balance of visual appeal and clarity.
Research & Inspiration:
Explored the wine's region, history, and brand values to ensure the design reflected its essence. Reviewed modern and traditional wine labels to identify opportunities for innovation.
Design Development:
Created multiple sketches and concepts, focusing on clean lines, soft gradients, and a minimal yet impactful layout.
Designed the logo and typography to reflect the premium nature of the brand.
Developed the abstract wave-like design as a nod to both the wine's flow and the landscapes of its origin.
Feedback & Refinement:
Shared the design with peers and the target audience for feedback. Adjusted the color tones, typography sizing, and placement for better harmony and readability.
The campaign successfully reinforced Saint Pierre's identity as a modern, high-quality wine brand, creating a memorable visual experience for its audience.
